Established in 1924 at Turin, Italy, CEAT has come a long way since. The company journeyed to India in 1958, and later became part of the RPG Group. One of the top business conglomerates in India, the RPG group has a turnover of 3 billion USD. Today, CEAT is one of India’s leading tyre manufacturers, with a global footprint spanning over 120 countries.
CEAT became the first tyre company in the world, outside of Japan, to be conferred the prestigious Deming prize.
One of the oldest and most respected quality awards in the world, the Deming prize awards companies that achieve business transformation through total quality management.
we have accumulated a vast stock of ceat tyres over the past couple of years after their introduction into the uk market and have been very impressed with their quality and high value for money. we started using them on plant machines, medium horsepower tractors and trailers. we then start seeing that the tread life is lasting considerably more than other close rivals and across the board they have better puncture resistance from its tough casing, all from a low price solution. Ceat is now one of our most vastly stocked agricultural brands and we recommend them as a good value option for plant machines, material handling, medium horsepower tractors and trailers.
